Taking conjoint analysis to task.

Conjoint analysis applications in health--a checklist: a report of the ISPOR Good Research Practices for Conjoint Analysis Task Force.

BACKGROUND The application of conjoint analysis (including discrete-choice experiments and other multiattribute stated-preference methods) in health has increased rapidly over the past decade. A wider acceptance of these methods is limited by an absence of consensus-based methodological standards. OBJECTIVE The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Good Res...

A Checklist for Conjoint Analysis Applications in Health: Report of the Ispor Conjoint Analysis Good Research Practices Task Force

Investigation of Customer Priorities for Machine Made Carpet Through Conjoint and Cluster Analysis (Case Study in Yazd, Iran)

The machine made carpet industry is one of the main and most famous industries in Iran and especially in the city of Yazd. However there is little information about customer preferences for different attributes of this product. In this article we tried to estimate the relative importance of the main attributes affecting customer desire for purchasing machine made carpet and the utility values f...

Validity and Reliability ofOnline Conjoint Analysis

Using conjoint analysis in online surveys is gaining growing interest in market research. Unfortunately there are only few studies that are dealing with the implementing of conjoint analysis in the World Wide Web (WWW). Little is known about specific problems, validity, and reliability using online measures for conjoint analysis. We conducted an online conjoint analysis using a fixed design of ...

What we have learned from 20 years of Conjoint Analysis

Conjoint analysis as a commercial method has been available for more than 20 years (Green, Wind and Jain 1972). Ten years ago, 1987, at a Sawtooth conference, I raised the question of how conjoint could work so well, given obvious differences between the task and market choice. I proposed that conjoint works primarily because the simplification in a conjoint task mirrors the simplification in t...